Some inspectors do the bare minimum. And some go far beyond the Standards of Practice. There’s nothing inherently right or wrong with either approach. But if your business efforts land somewhere in the middle ground, you’ll grow more business without approaching burnout.
Do some investigative work around your community and see how your services stack up to the competition. You might already be a leader. Or some catching up might be in order.
Recording Home Inspection Results
Required Minimum: Written description of material defectsAbove and Beyond: High-resolution images with commentary
A written home inspection without any photos can pass muster. But these days, most inspectors include photos. With so much technology available, there’s no reason not to add images. They help tell the home’s story and illustrate your findings. If you use a mobile app, you’ve got a camera built in.
You don’t need to invest in a high-end digital camera. Customers don’t plan to frame them, they just need a visual aid.
Reporting Style and Delivery
Required Minimum: Report delivered ‘in a timely mannerAbove and Beyond: Electronic delivery the same day
A home inspector who can’t deliver the report within 24 hours will probably miss out on a lot of referrals. When hard-copy reports were common, a 48-hour turn-around was considered great service. But with digital reporting, long hours spent poring over paperwork are a thing of the past.
Aim for quick turn-around, especially in competitive markets. The sooner customers get the report, the sooner they can make a decision. Fast reporting could even save a real estate deal. With a mobile app, you could email a formatted, professional looking report complete with images before you leave the site.
Home Inspection Style
Required Minimum: Basic tools for a general, visual inspectionAbove and Beyond: High-tech tools (thermography, drone, etc.)
Most Standards of Practice say that a home inspection covers what’s visible and accessible. So it’s possible to conduct a complete home inspection with a screwdriver, electrical tester and flashlight. But times and technology have changed.
You don’t need every tool known to man. For example, a top-of-the-line thermal imaging camera costs thousands. And a drone could cost thousands more. But similar equipment is available in a more moderate price range.
Qualifications and Experience
Required Minimum: Minimum education (or no education at all)Above and Beyond: High-quality education plus association membership in good standing
Some states have no education or licensing requirements to speak of. So it’s perfectly legal to go to work without a formal education or on-the-job training. And some inspectors invest heavily in education, plus internships, licensing and association memberships.
The more credentials you have, the more confidence you’ll instill in customers. Meet your state’s minimum requirements, then think about adding another layer, such as joining an association or two. Continuing education is another great idea.
Customer Involvement
Required Minimum: Prefers to work aloneAbove and Beyond: Invites customers to attend and ask questions
Some home inspectors prefer to work alone. And there’s nothing wrong with taking the solo route. Then some inspectors not only invite customers to the inspection, they make free of their time for in-depth questions and answers.
Customers are more educated now than ever before. Many will expect to attend the inspection. You can guide the process by setting guidelines on questions and answers. Keep in mind that an inspection can quickly turn into a lengthy, casual event if it doesn’t stay on track.
Services Offered
Required Minimum: General home inspectionsAbove and Beyond: Ancillary inspection services
Many home inspectors are generalists. They follow the Standards of Practice, which covers the most vital of home systems. And that creates a comprehensive assessment of the home, from top to bottom. Some other inspectors offer an array of ancillary services, from hazard detection such as radon to the termite inspection that every home needs.
In the middle ground, inspectors who offer a handful of ancillary inspections can improve their earnings and create some goodwill along the way.
As long as you follow any of the common Standards, you’ll always provide thorough, professional home inspections. But times change, and so do customer expectations. It’s in your best interest to go a little above and beyond.